CellMark Paper has joined Two Sides North America, the non-profit organization that promotes and encourages the responsible production, use, and sustainability of print and paper. Two Sides has dozens of member organizations, including several Paper Division suppliers. Members can avail themselves of an enormous—and constantly growing—trove of information about forest products sustainability.
In addition, Two Sides has become skilled at pressuring companies and government entities to eliminate “greenwashing” language from billing statements, such as those urging customers to “Save a tree. Go Paperless.” High-profile companies such as Starbucks and Verizon (and many others) have dramatically altered messaging on envelopes after being contacted by Two Sides.
“Two Sides is very proud to welcome CellMark Paper, a leading global paper distributor, to our growing network of member companies. CellMark is an excellent ‘corporate citizen,’ and has active sustainability and social responsibility programs,” said Two Sides North America President Phil Reibel.
The Two Sides leader is clearly very willing to support members: In early May, he traveled from Northern New Brunswick to Orlando to deliver a presentation at a CellMark Paper team meeting. He also hung around for more than a day, interacting with his new members, and continuously participating in side discussions with Paper employees from all over the world. He asked those to send examples of greenwashing they receive in the mail, such as a credit card bill that says “Help the environment. Pay electronically.”
Reibel and his team then contact these organizations—through letters, phone calls, and/or social media—which often initiates significant changes in their customer communications. He said some companies, like Blackhawk Bank in Wisconsin, eagerly and graciously eliminate greenwashing. Others never acknowledge Two Sides, but make the changes just the same. Still others simply ignore Two Sides’ efforts to contact them.
As the organization grows, however, it gains momentum; ignoring Two Sides will not work for long. (In fact, by law in Canada, companies must at least respond to Two Sides letters.)
An excellent fit
Clearly, CellMark Paper can gain from its membership with Two Sides, which, incidentally, includes opportunities for participation on a variety of committees. As more people get involved, dispelling commonplace myths about the forest products industry becomes easier.
Mike McKee, an Executive VP with the Paper Division, said the partnership with Two Sides helps both organizations’ efforts to bolster paper markets while strengthening global forestlands. In addition, the Two Sides message about the social and environmental features of print and paper is a great fit with the PaperSeed Foundation.
CellMark Medical is attending the 77th China International Medical Equipment Fair, the largest medical show in China which will be held on 15-18 May at Shanghai National Exhibition & Convention Centre.
We are proud to participate with Sinopharm at Hall 1, booth 1F-05.
For individual appointment, please contact Mr. Alex Wong at +852 90280246.
Look forward to see you there!
CMEF at a Glance
China International Medicinal Equipment Fair (CMEF) is today the largest fair of medical equipment, related products and services in the Asia-Pacific region. The fair widely covers 15,000 products and it serves the entire value chain of medical devices from the source to the end. At each fair, almost 4,000 medical device manufacturers from over 24 countries, and about 120,000 people who are government procurement agencies, hospital buyers and dealers from over 100 countries and regions gather for trading and exchanges.
We look very much forward to the Swedish-American Chamber of Commerce’s workshop on “How to Succeed at Innovation” that will take place at the House of Sweden, Washington DC on April 18th. CellMark will attend and are also the main sponsor of this event. Our company has a large footprint in the US with a turnover close to $1.2 Billion. We go to Washington as we have high aspirations for the company and want to improve on our ability to innovate and generate the ideas that will make us stronger improving our business offerings going forward.
The workshop and table discussions are conducted by Magnus Penker and Peet van Biljon of Innovation360Group, a fast growing Stockholm based innovation consultancy with US offices in DC and soon in NYC. It serves large corporation on growth and innovation challenges, including CellMark and our Taskforce for Business Development.
Our Dependency on Petroleum-Based Products Must Come to an End
Despite some ongoing debate, there is a majority consensus among the international community that dependency on petroleum and fossil fuels is driving climate change. With the introduction of The Paris Agreement in 2016, nations around the world have committed to working toward addressing the growing threat of global warming and the urgent need to scale back on carbon emissions.
Yet transitioning from a fossil fuel-based economy won’t be easy, given that petroleum is currently found in virtually everything from the fuel we use to power transportation systems and industrial production, to common household and consumer products like plastic and paper. The key to changing the current petroleum-based model will be to find environmentally sustainable and commercially viable alternatives that are both cost effective and scalable for industrial production and consumer use.
How Do We Get There?
On the surface, the task of finding viable alternatives might seem daunting. The cost of producing environmentally sustainable alternatives to petroleum-based products remains a factor, as does how quickly new technology can be implemented to address climate change and market demands. However, the good news is that the costs associated with developing key sustainable technologies have been dropping across the board.
CellMark and Ecohelix, a Swedish startup company that has developed a technology for a biopolymer alternative to petroleum, are working together to create cost-efficient solutions for current petroleum-based products. By joining forces, they intend to hasten the speed of transition to sustainably produced industrial and consumer products.
An Environmentally Sustainable Alternative to Petroleum
Ecohelix uses membrane filtration technology to produce a biopolymer based on hemicellulose. Hemicellulose is a natural polymer found in plant cell walls, and it is non-toxic and biodegradable. The company’s goal is to produce a cost-efficient and sustainable product alternative that can successfully match and replace petroleum-based chemicals.
Early stage target applications include:
Gas and grease barrier coatings
Binders and adhesives
Additional research and product development is ongoing to discover and introduce further (potential) areas of application.
Ecohelix has established pilot-scale production in a Swedish pulp mill and is currently testing the product in collaboration with several formulation and chemical companies. Ecohelix AB is a startup-company based on a patented technology that was developed at the Royal Institute of Technology (KTH) in Stockholm.
The Partnership Between CellMark and Ecohelix
CellMark and Ecohelix will collaborate to develop application cases and establish a supply chain to introduce Ecohelix technology and technical expertise to various formulators and chemical companies.
CellMark’s Technology and Chemicals team will work together to encourage innovation and product development of Ecohelix technology, and to identify new markets for hemicellulose-based products, offering a competitive and financially viable alternative to petroleum-based products for global manufacturers.
The Future of Sustainable Technology
Finding successful and commercially lucrative alternatives to fossil fuels is a formidable task. Meeting the goals set forth in Paris – to address the growing threat of climate change and its impact on environmental and human health – will require continued investment and commitment in new technologies. It will also require industrial production methods that look for sustainable ways to meet global energy and production demands for the current and future marketplace.
The transition to a cleaner and more efficient-energy future will benefit both manufacturers and consumers, since new technology and applications will become more affordable and easier to scale.
Ecohelix is testing the efficacy of their biopolymer technology as well as adapting the Ecohelix process with a Swedish paper mill.
Redefining the Future Through Market Innovation
Technology like Ecohelix’s biopolymer draws inspiration from natural processes to capitalize and develop environmentally friendly and sustainable principles to meet modern commercial and production needs. As our reliance on petroleum-based products and large-scale burning of fossil fuels becomes more and more unsustainable, clean technology will play a key role in bridging the gap between the old model and the new path toward a greener, healthier future for the planet.
Strategic partnerships between entrepreneurs, investors, marketers and manufacturing interests will play a critical role in developing new technology and scaling it to become more affordable and commercially successful than current petroleum-based products. As environmental movements and awareness continue to shed light on the problems and costs associated with fossil fuel production, consumers are becoming more interested in finding products that meet sound environmental standards, and also ensure the safety and health of their families and communities. This presents a great opportunity for innovative companies and investors to fill the void and help meet the growing demand for a sustainable, green energy future.
The CellMark Difference
CellMark offers a global meeting place for entrepreneurs to explore business opportunities and strategic relationships for collaborative innovation. Our platform mitigates risk, reduces waste of resources, and helps entrepreneurs exchange products and services more efficiently. Together with our business partners, we deliver products, services and solutions to the world market.
The CellMark vision is to surpass expectations in helping entrepreneurs develop efficiently resourced products with global reach, enabling the world and its population to benefit from these innovations.
CellMark is please to announce an agreement with SAPPI for the representation of the Sappi Biotech Hansa Lignosulfonate product line in several areas of the world. The Lignosulfonate Team of CellMark Basic Chemicals Division will lead this important endeavour. Please refer to SAPPI’s news release for additional information.
Shanghai Pulp Week is commencing the w/o March 13. The conference has emerged as a key get together for producers and customers alike. CellMark is co-sponsoring part of the event and will be meeting with many of our suppliers, customers, logistics partners and sub-agents. The conference timing is particularly noteworthy given the surprising and rather dramatic upswing in global pulp pricing. In addition, CellMark will also be showcasing and promoting the PaperSeed Foundation at the main event on Thursday March 16th.
About Shanghai Pulp Week
This is the 5th year for the Shanghai Pulp Week, an event engaging the whole pulp and paper industry and its associates operating in China and overseas. The venue provides multiple networking opportunities and create valuable business contacts as the majority of foreign and global pulp and paper companies have their China operations headquarters in Shanghai. The Hawkins Wright & Brian McClay Associates Shanghai Symposium, on Thursday March 16th at the Shanghai Marriott City Centre hotel, is the given focal point, attracting 300 delegates with its relevant and current presentations and networking.
For the first time ever, CellMark invited students to their head office for a business case evening end January, as a follow up on last year’s GADDEN career fair at the Gothenburg school of Economics, Business and Law.
It turned out to be a successful evening where the student got the opportunity to learn more about our global meeting place for entrepreneurs and for CellMark people to connect to the next generation of business initiators.
We were impressed by the students’ interest in our company and their insight in the areas of marketing, logistics, trade and finance. CellMark highly value the good friendship and relationships that were created during the evening and look forward to doing this again. See the video clip from the evening.
At last year’s GADDEN Conference, one of the top career fairs for business, law, logistics and environmental science students in Northern Europe, CellMark connected with 140 young potential entrepreneurs who were fired up by our vision of sustainable manufacturing for the paper industry.
CellMark is working to become a global meeting place for entrepreneurs who strive to surpass expectations by introducing environmentally responsible global initiatives.
Lignol® began as concept to lay out a practical pathway to meet the Swedish government’s goal of going totally fossil-free by 2030. This change is not only good for the planet, it makes good financial sense.
The Swedish government estimated, based on new economic research, that a dedicated transition to a more resource-efficient society using renewable energy sources could create at least 100,000 new jobs in Sweden alone. One of most direct ways to get there is to replace petroleum-based manufacturing with biofuels to power up existing cars and trucks.
The power source in this revolutionary new technology arose from a highly unlikely substance: a waste product that is usually burnt away. Lignol® is manufactured from lignin, which is a byproduct of paper production inside wood pulp mills.
“We see RenFuel and our technology as a link between the forest industry and refineries for a quick transition to a fossil-free vehicle fleet. Our lignin oil, Lignol®, provides a major contribution in this conversion.”
Sven Loechen, CEO of RenFuel AB, explained, “We see RenFuel and our technology as a link between the forest industry and refineries for a quick transition to a fossil-free vehicle fleet. Our lignin oil, Lignol®, provides a major contribution in this conversion.” The technology behind Lignol® was developed based on the research of Professor Josef Samec and Sven Löchen.
How CellMark and RenFuel Fit Together
CellMark has developed relationships with global business partners and distributors in the paper industries. When it became clear that Lignol® could be valuable in creating renewable biofuels, CellMark built a test facility together with RenFuel. That facility has already taken the first steps toward industrialization, and is expected to substantially lower production costs below other similar technologies.
One of the reasons that entrepreneurs are so excited about this is that the entire paper and wood pulp industry may be ripe for disruption. The manufacturing of paper and wood pulp combined represents one of the world’s largest industries. Over 40 percent of the global wood trade goes to paper production. As the facilities required to create paper and wood pulp demand such large investments, the barriers to entry have remained incredibly high, inevitably leading to innovation inertia.
That’s coming to an end at last thanks to new technological developments like Lignol®. The paper industry has embraced this new approach to greater environmental responsibility and biofuels like Lignol® are gaining a great deal of buzz. Here’s an overview of how RenFuel turned an industry problem into a source of hope for the future.
The Problem of Black Liquor
Among the largest challenges faced by the paper and wood pulp industries have been dealing with “black liquor.” Black liquor is a dark, thick liquid waste that is left over from the process of turning wood pulp into paper. This process separates out substances such as lignin and hemicelluloses as it breaks down tough cellulose fibers.
The lignin oil or Lignol® can then be passed onto a conventional biofuel refinery, turning what was a waste that had to be disposed of carefully into a boundless source of renewable gasoline and diesel. Lignol® is completely green and is considered a viable source of biofuel under the Paris Agreements, which is meant to curb global carbon emissions and limit global warming to no more than 2 degrees Celsius above pre-industrial levels.
Another huge benefit from a practical standpoint is that Lignol® can replace petroleum in existing refineries. Petter Holland, CEO of Sweden’s largest fuel company Preem, said, “Preem welcomes this initiative by RenFuel and Nordic Paper. One of the big challenges of the adjustment into independence from fossil fuels in Sweden is the supply of sustainable raw materials. Byproducts from Swedish forestry, such as lignin, more than fulfill our requirements of the sustainability of the raw material. In addition, the demand of lignin can be met in great volumes. We look forward to receiving the first volume of Lignol® at our refineries and start producing the renewable gasoline and diesel of the future.”
Sven Löchen detailed how government agencies and private companies in the paper industry have come together to make this a reality. “We are very pleased to finally be able to put the product into large-scale testing as a result of the cooperation with Nordic Paper and the financial support from the Swedish Energy Agency.”
Other Possibilities for the Future
An exciting prospect of this new technology is that renewable energy is only the beginning. The process of separating out the components of black liquor offers a strong potential for generating valuable market goods such as carbon fiber, antioxidants and adhesives.
CellMark is committed to embracing challenges and surpassing expectations for a deeper impacts on global sustainability efforts. CellMark’s Energy division promotes the production, trade and proliferation of biomass-based alternative energy fuels and other waste-to-energy commodities for more intelligent sources of heat and power.