{"id":22799,"date":"2020-12-21T11:11:17","date_gmt":"2020-12-21T10:11:17","guid":{"rendered":"https:\/\/www.cellmark.com\/?p=22799"},"modified":"2020-12-21T11:14:20","modified_gmt":"2020-12-21T10:14:20","slug":"anti-greenwashing-what-is-that","status":"publish","type":"post","link":"https:\/\/www.cellmark.com\/ja\/2020\/12\/21\/anti-greenwashing-what-is-that\/","title":{"rendered":"Anti-Greenwashing \u2013 What is that?"},"content":{"rendered":"<p>There is no doubt that almost all companies today want to be considered as &#8220;green&#8221;, &#8220;sustainable&#8221; and &#8220;environmentally friendly&#8221;. And that is, of course, something that we all should aim for in order to do less harm to our planet.<\/p>\n<p>But, sometimes this kind of communication can be misleading, e.g. when it comes to the promotion of electronic services over paper-based communication.<\/p>\n<p>In this video, our partner\u00a0<a href=\"https:\/\/twosidesna.org\/\" target=\"_blank\" rel=\"noopener\" data-attribute-index=\"0\" data-entity-hovercard-id=\"urn:li:fs_miniCompany:2862265\" data-entity-type=\"MINI_COMPANY\">Two Sides North America<\/a>\u00a0tells us more about their Anti-Greenwash Campaign and what they strive to accomplish with it.<\/p>\n<p><a class=\"button-slim button-slim--mce\" href=\"https:\/\/twosidesna.org\/anti-greenwash-campaign\/\" target=\"_blank\" rel=\"noopener\">READ MORE<\/a><\/p>\n<p>https:\/\/youtu.be\/4pteepLBdxI<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is no doubt that almost all companies today want to be considered as &#8220;green&#8221;, &#8220;sustain [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,43,35,39],"tags":[198,87,199,160,120,197],"class_list":["post-22799","post","type-post","status-publish","format-standard","hentry","category-cellmark","category-packaging","category-paper","category-pulp","tag-anti-greenwashing","tag-cellmark","tag-environment","tag-paper","tag-sustainability","tag-twosidesna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anti-Greenwashing \u2013 What is that? 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