Paper & Print fits well into the Multi-Platform

FIPP Asia Pacific were held on Sept. 27-28 in Singapore, an event that brings together expert speakers, delegates and exhibitors (Asia-Pacific and international) and offers the chance to engage in the exciting opportunities now opening up in the region. FIPP is a network for global media. The network represents content-rich companies or individuals involved in the creation, publishing or sharing of quality content.

Holmen Paper AB had a stand in the conference and invited CellMark Paper’s Diana Qiu to participate in the conference and presented CellMark to the audience. Diana reflects on the event: “Our presentation was short but unique, since all the other speakers were all talking about media, especially digital media, while we were talking about paper and print media. So, the natural question to ask oneself in this context would be: Were we odd to the audience? And the answer was: No! I saw great interest there. During the breaks, there were many participants visiting our stand and showed great interest in Paper.”

In early 2010s, the general saying among media strategists were to manage print for profit and digital for growth and many magazines went digital. The mobile shift made magazines begin to explore methods of distributing content other than print and apps and videos were created as the social media pages achieved many likes and the engagement grew.

Diana continues with a quote of a few sentence from an article she just read: “With the advent of the digital age, many magazines have been moving away from print capitalizing on the sharing power of social media platforms for success among a new generation of readers. But the truth is, people love print as much as the generations that preceeded them.”

Digital media may be even bigger in the future, but we see that paper and print is still popular today. Diana’s take away from FIPP Asia Pacific is that digital media will not kill print & paper. People have always discovered new ways for storytelling and adapt to what is the unique needs of their own business. Print on paper and digital play different roles in the way they interact with the reader. Companies now establish a multi-platform approach in order to reach and move their audience. Diana ends with:

“I believe paper have bright future and combined with other media, print will continue to attract and engage people.”