Since its modest start in a small surf town in Sunset Beach, California in 2003, Sunset Trading has quickly gained global presence as the premier job lot experts. Sunset’s unique business fills an important niche between CellMark’s prime paper and wastepaper business.
Every job lot roll has its own unique characteristics – Sunset strives to understand and maximize its potential to ensure a proper home. It all starts with accurate grading of inbound loads through inspection and sampling at Sunset operated warehouses. Warehouses are located strategically to minimize freight and handling, while outbound loads are carefully customized to each customer requirement.
Understanding customer needs doesn’t come without a challenge. Sunset’s customers are located worldwide across 20+ countries; mainly small to medium sized family owned businesses. Each Sunset sales rep works directly with customers and local agents to ensure that their specific demands are met. Visiting customers annually and walking through their converting plants builds personal and trusting relationships needed for a truly successful partnership.
Knowing customer’s end use allows Sunset to offer the most suitable material from their large portfolio of products. Some examples of unconventional yet effective use of grades are:
• Cup Stock and Kraft Linerboard for file folders in Asia
• Poly Milk Carton for seafood packaging, soup bowls, and food trays in Asia & Latin America
• Plate Stock for tubes and cores
• Kraft Paper for moving and storage furniture pads
• Construction Gypsum Board for gift boxes and tubes in India
• Printing grades for automotive floor mats
Providing quality replacement for prime paper helps customers reduce cost and grow their business; which in turn contributes to the continued growth of Sunset Trading.
In 2015, Sunset’s growth entered into a new area of business – Metals. With experienced traders onboard, Sunset is working with a solid network of suppliers, customers as well as other CellMark offices to ensure the best pricing and market for each type of product. Current product mix includes aluminum, stainless, copper, brass, steel, silicon metal, mixed metal, motors, breakage, as well as grades which are traditionally difficult to move.